[ Volume 28 Number 2 October 2018 ]
   Creative Self-Efficacy as Moderator of the Influence of Evaluation on Artistic Creativity
  Weiping Hu, Xiaojuan Wang, Lan Yu Xinfa Yi and Mark A. Runco
   Weiping(282-6).pdf (238.0K), Down : 1, 2018-11-08 13:29:48
Abstract :
The study explored the effects of different evaluation styles (i.e., expected evaluation, feedback evaluation) and creative self-efficacy on artistic creativity. Previous research regarding the effect of external evaluation on creativity is inconsistent and inconclusive. In addition, in the case of evaluation, those who have different creative self-efficacy level are more likely to have different creativity performance. Thus, the moderating effects of creative self-efficacy (CSE) were hypothesized. Two experiments were designed. In study 1, two independent variables (CSE, expected evaluation) were manipulated with a 2 CSE (high, low) × 2 expected evaluations (have, no) between subjects design. Results revealed that expected evaluation restrained the participants' performance on artistic creativity, and it was significant only on the dimension of likeability and creativity, if the participant had a low CSE. However, for the high CSE students, this effect was not significant. Regardless of expected evaluation, their artistic creativity was superior to low CSE group. So study 1 showed that the creative self- efficacy has the moderator for the effects on the influence of evaluation on creativity. In study 2, a between-subjects design with 4 feedback types (positive informational, positive controlling, negative informational, negative controlling) and 2 CSE levels (high, low) was used. The results indicated that the influence of feedback evaluation styles on artistic creativity was significant on the dimensions of originality, and overall creativity. It was significant only on the dimension of originality, if the participant had a high CSE. In addition, the creativity score from high to low was as follows: negative informational feedback, positive informational, negative controlling, and positive controlling. However, for the low CSE students, this effects was not significant. So study 2 showed that the creative self-efficacy also has the moderator for the effects on the influence of evaluation on creativity only on the dimension of originality.

Key words : Evaluation, Artistic creativity, Creative self-efficacy


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